Around Gotland
A Success Story Since 2020
500,000+ viewers | 25+ partners | 1,000+ participants | 100+ news articles
Technology that powers one of the world's largest ocean races
Since 2020, we have been a technology partner for Gotland Runt and the Royal Swedish Yacht Club. Together, we develop the event year after year by combining technology, production, and digital solutions that create greater value for the organizer, participants, audience, and partners.
More than just a live broadcast
When we began our collaboration, the goal wasn't just to produce a broadcast. The goal was to create a more immersive experience around the entire event.
Today, we are responsible for large parts of the technical infrastructure and media production—from live broadcasts and large-screen displays to in-house systems, graphics, photography, and content for digital channels.
We serve as a technology partner where all elements work together to make Gotland Runt even stronger, both on-site and online.
How We Create Value
For the organizer: We simplify a complex production by bringing together technology, media, and systems under a single partner. This results in a more efficient organization, higher quality, and the opportunity to continue developing the event year after year.
For partners: We help partners maximize the value of their sponsorship. Through customized content, live broadcasts, big-screen displays, and digital exposure, each partner receives materials to use on their own channels while becoming a natural part of the event experience.
For the audience: The audience will be able to follow the race in a whole new way. With live broadcasts, drone footage, graphics, tracking, and big-screen displays, ocean racing will become more accessible, engaging, and exciting—both on-site and at home.
For participants: Sailors will enjoy a more enriching experience thanks to increased visibility, professional content, better coverage, and an event that reaches a wider audience.
Our Delivery
Live Broadcasts: Live coverage from the start featuring four drones, four camera boats, on-board cameras, graphics, pre-recorded footage, reporters out on the water, and commentators on stage. Two updates were also broadcast each day to provide insight into what had happened in the past few hours.
24/7 broadcast: New this year was a round-the-clock broadcast that allowed viewers to follow two participating boats as well as the finish.
Large-screen display: A better experience for the live audience.
Partner Screen: A 6-meter-wide widescreen display for showing partners, participating boats, and information.
Photos and Video: Dedicated photographers, videographers, and editors to capture every moment.
Partner Onboarding: Dedicated materials in separate folders to onboard partners and facilitate collaborations.
Graphics and Data: In-house systems designed to collect and present information in the most effective way.
